Globalizer
 
About Globalizer Management
 

Management

 

MARK COLACIOPPO

PRESIDENT

Mark Colacioppo, a graduate of the School of Management at Binghamton University in 1994 started his career at Publishers Clearing House where he managed magazine and merchandise programs totaling over $100,000,000 in sales annually. His first web marketing experience was in 1996 where he was responsible for launching the merchandise side of PCH.com. In mid 1999 he worked as VP of Marketing at Network60 where he developed numerous highly trafficked and profitable web properties including OneStopWinning which was sold to About.com in 2000. After Network60 was acquired, Mark went on to start internet marketing firm Hot Rocket Marketing Inc. which was acquired by Traffix in early 2005. While part of Traffix, Mark's team oversaw media buying for Traffix and built the RocketProfit into a substantial player in the affiliate marketing space. Mark left to form Globalizer soon after Traffix / Rocket Profit were acquired by New Motion / Atrinsic.

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JOSEPH FREVOLA

VICE PRESIDENT ONLINE MARKETING

Vice President Joseph Frevola began his career in direct marketing at Publishers Clearing House in 1998 where he was quickly promoted to Senior Manager of the Planning and Forecasting Department. Joseph supervised this group for three years, as it forecasted the quantities sold for all merchandise and magazines promoted during that time period and provided research/recommendations for pricing and placement of products to be offered in offline mailings, as well as online campaigns for PCH.com.

In 2003, he co-founded online marketing firm Clockwork Advertising, which was purchased in 2005 by Hot Rocket Marketing and subsequently acquired by publicly traded Traffix, Inc. As EVP of Online Marketing in Traffix' Hot Rocket Marketing division, Joseph was responsible for their online media buying and helped to launch RocketProfit.com and develop it into one of the industry's leading affiliate networks.

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MATT GATELY

VICE PRESIDENT BUSINESS DEVELOPMENT

Also an alumni of Publishers Clearing House, Matt Gately served a variety of roles in the direct mail division of PCH, including Testing and Analysis, Contest and Promotion Development, Strategic Prospecting, New Ventures and ultimately overseeing the entire marketing budget for the critical Customer Merchandise program responsible for two-thirds of company profit. In 1999, Matt joined the small team of hand selected employees in the relaunch of PCH.com. Matt initiated the first third party advertising programs to PCH.com which quickly grew to account for the majority of revenues and profit for the independently operated start-up, and was subsequently responsible for establishing and executing all media buying for the site.

In 2006, Matt joined eMusic, the #1 site for independent music, as Senior Director for Online Marketing and in addition to spearheading their online media buying efforts, was also responsible for developing several new partnerships which helped generate significant incremental profit that are still in place today. Matt graduated St. John's University in 1990 with an MBA in Marketing Management and as a member of Beta Gamma Sigma, the international honor society for business.

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PHIL COLACIOPPO

VICE PRESIDENT AFFILIATE MARKETING

Phil Colacioppo began his career in online marketing with Hot Rocket Marketing in 2001. In 2003, he co-founded the online marketing firm, Clockwork Advertising, which was purchased in 2005 by Hot Rocket Marketing and subsequently acquired by publicly traded Traffix, Inc. As Director of Marketing in the Traffix Hot Rocket Marketing division, Phil managed many of their online media buying campaigns and helped to launch RocketProfit.com. After RocketProfit's launch, Phil shifted his efforts to publisher/advertiser recruitment and management. Soon after Traffix merged with New Motion (dba Atrinsic), Phil was promoted to VP, Affiliate Marketing & Media Buying where he oversaw all of Atrinsic's distribution efforts for both internal properties and third party advertisers and was responsible for overseeing the ad server migration, publisher recruitment and monetization efforts of social advertising network, ShopIt Media.

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